3 Things Your Packaging Should Never Do

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3 Things Your Packaging Should Never Do

Detail shot of the workings of a printing factory

You’ve likely done quite a bit of research on what you should do with the packaging design for your next big product. In fact, you’re likely turn the concept over again and again in your mind. Through all of that, though, it can be tough to make sure you’re getting a choice consumers will actually buy. Fortunately, avoiding some of these problems can help.

  • Designing Overly Complex Packaging: The easier your design is, the more effective it is. It’s so rare to experience a moment of visual calm today, and that means those packages that aren’t quite as busy are more likely to appeal to customers. The rule of thumb here is that if you could describe a brand to a five year old, put them inside a store, and have them actually find the package based on your description, you’ve designed a winning choice.
  • Ignore the Power of Emotion: The single best thing you can do as you work to design a package is appeal to someone’s emotions. When a brand makes a person truly feel something, when they can connect at that visceral level, they’ve designed something consumers will turn to again and again.
  • Blend In: Above all, just sitting on the shelf with all of the other products is the one thing you don’t want to do. More than anything, you need to stand out. Create an option that communicates directly with customers, attracts their eyes instantly, and seemingly shouts louder than any other package on the shelf.

Looking for help to ensure repeat purchases on your next product? Contact us today to learn more.

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