September 6, 2016

What A Child’s Love of Diapers Can Teach Us

A mother walks in the room to find that her toddler is hugging a package of diapers to his chest and happily babbling away.  She doesn’t […]
September 7, 2016

Change Your Target Market with Different Packaging

Fruit cups have been notoriously associated with young children, often seen as a classic cafeteria lunchbox staple.  However, recent research about fruit consumption reported that adults, […]
September 8, 2016

The Importance of Listening to the Consumer

Imagine the average woman – your customer — standing at the kitchen fridge, looking for a snack.  It’s been a week or two since the last […]
September 13, 2016

A New Plastic That Promises to Add Years to Shelf Life?

Perhaps more so than any other part of the marketing process, deciding on the product packaging design assigned to your food or beverage can be challenging.  […]
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