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September 20, 2016

What Can Be Learned From Store Brand Packaging Design Winners

A recent competition looked at how well packaging designers approached the look and function of store-brand food product alternatives.  Once upon a time, the store brand […]
September 15, 2016

The Lesson Taught By Seagulls and Hungry Jack’s

It is important to know your consumer.  You really have to understand who that person is, where they like to spend their time, and how they […]
September 14, 2016

The Dangers of Giving Your Package a Face

We all sat by to watch the travesty that befell former Subway spokesperson, Jared Fogle.  This is a partnership that will go down in infamy due […]
September 13, 2016

A New Plastic That Promises to Add Years to Shelf Life?

Perhaps more so than any other part of the marketing process, deciding on the product packaging design assigned to your food or beverage can be challenging.  […]
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