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September 8, 2016

The Importance of Listening to the Consumer

Imagine the average woman – your customer — standing at the kitchen fridge, looking for a snack.  It’s been a week or two since the last […]
September 7, 2016

Change Your Target Market with Different Packaging

Fruit cups have been notoriously associated with young children, often seen as a classic cafeteria lunchbox staple.  However, recent research about fruit consumption reported that adults, […]
September 6, 2016

What A Child’s Love of Diapers Can Teach Us

A mother walks in the room to find that her toddler is hugging a package of diapers to his chest and happily babbling away.  She doesn’t […]
September 1, 2016

Creative Award Presented for Bread Packaging

The 53rd American Package Design Awards were just presented after the organization received more than 2,000 entries in a number of different categories.  One of the […]
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