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Cornering Millennials With the Right Packaging

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Cornering Millennials With the Right Packaging

Oh the ever difficult to figure out Millennial generation. This group born in the years between 1977 and 2000 have long been a tough generation to figure out. For many manufacturers, the new “me generation” has left them scratching their heads as to the best way to corner their market with labeling, packaging, and advertising. Fortunately, there seems to be a slight clearing in the clouds as there are a few specific things the millennials look for in the store when purchasing a product. Unlike the generations before them they don’t seem to have any kind of brand loyalty. They want to buy what catches their eye in a convenient easy to use yet environmentally friendly whole foods package. Easy right? Read on to package products intent on successfully capturing the millennial buying power.

  • Simple and environmentally friendly packaging such as cartons over cans. Many companies such as Campbell’s soup have switched to pouches for their specialty soups specifically catered to the millennial market. A Symphony IRI market study found that “consumers perceive products in cartons to be fresher, more natural, and better tasting.” Millennials also have higher expectations for graphics on the simple, environmental packages.
  • Simple whole foods are more popular than overly processed foods with artificial ingredients. Millennials are especially fond of packaging that spout messages of local or ethnic flavors. Their tastes are more adventurous and they are looking for newer products that let them explore these areas.
  • Social Media enhancements on the packaging such as campaigns encouraging selfies with the product posted to the company’s Twitter, Instagram, or Facebook pages. Millennials want to see that the product is a part of their tech and social media based world.

Creating packaging to corner the millennial market could very well boost your company’s sales and possible cut back on costs as the pouches and cartons are less expensive to make. What once seemed like an almost impossible niche to market to can be made easy and profitable simply through the use of creative packaging.

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