So you’ve got a great new product and you are ready to start working on your marketing and product packaging. Have you considered using a box for your product? If your product would make an excellent present, then a box is a great choice. Custom boxes can be a little more expensive than other options, but boxes are loved by consumers. If they are buying your product as a gift, it is a wonderful time saver for the consumer, and it makes the product look great! Retailers also love products in boxes because they know it won’t be damaged during shipping or by handling from consumers.

If you decide to use a box for your product, be sure to have a way to seal the box. Whether it’s shrink-wrap or a sticker, make sure your box can seal so that consumers will not open the box to simple look at the product and leave it open. You can always provide a demo to the store that the customer can pick up, look at, and touch. This keeps your product looking great, but allows the consumer to get a feel for it and know they have tried it out before purchase.

Packaging can be just as or more important than the product. That just sounds wrong, but packaging helps the consumer get to know the product by providing the story behind the product, features, and benefits. Using the correct packaging, like a box, can establish your style and attract new and repeat customers. Also, be bold with your box packaging. This will catch the consumer’s eye and entice them to pick it up and learn more about it. There is little time for browsing in our society, so be sure your product is eye catching.

If you have a product that a consumer would love to receive as a gift, consider selling it with box packaging. It is a great way to tell your story and attract customers.