Michael Reinders

Have you considered how very much the look of your product packaging matters to the consumer?  While many brand representatives will focus heavily on the imagery […]

The soaring success of social media can be a headache for some marketers, who find that their time is consumed with creating posts and responding to […]

There has been a big movement among packaging designers, who are seeking to create products that appeal to new moms.  This is a tremendous market.  Moms […]

In a recent article, there was a large discussion about the views of consumers, and how packaging can be misleading.  The consumers, when faced with a […]