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In case you aren’t familiar with this terminology, A/B testing is simply the process of testing consumer response to two different versions of the same variable […]

Oh the ever difficult to figure out Millennial generation. This group born in the years between 1977 and 2000 have long been a tough generation to […]

Today’s consumers do more research into food labeling and actual ingredients than ever before. Informed buyers want to really know what ingredients have been included in […]

Brand loyalty is harder to come by these days, more difficult to achieve these days.  The internet and social media have made it very easy for […]