3 Rules for Packaging DesignApril 8, 2015
5 Great Examples of Effective PackagingFebruary 26, 2016
Who doesn’t love a good story? Every business endeavor is backed by the story of how the company came into being. Whether two college buddies got together in a basement or a group of family members purchased the first building to start up, businesses all have a beginning point. This story is not only critical to the employees of the company but consumers also want to hear the origins of the sources of their favorite products. Unfortunately, there usually isn’t time to tell entire stories from beginning to end. There are, however, three unique ways to incorporate your story into your packaging:
- Use the canvas of the packaging to paint a picture. Use images and blurbs directly on your packaging that relate back to the story of your company. These images should walk customers through your origins and also entertain them while they use your product. No need for dense text and lengthy sentences when a picture can speak dozens of words.
- Focus on any personal connections to your target consumer base. Is your company based on providing products for people who are just like you? Show your customers what you and your business have in common with them. It’s easy for consumers to forget that companies are run by people who often have the same past times, lifestyles, and values as they do.
- Make the packaging an extension of your core values. If your business started creating products to promote environmental responsibility, create your packaging from sustainable materials. Put your foundation into the packaging to lend validity to your story and help cement the image for your business in the mind of the consumer.
Packaging should not only entice customers to purchase your product but also allow consumers to discover the story behind your business and the very things your company stands for through the tale unveiled in your packaging design.