The size of the global toy market is more than $84 billion. The size of the baby and child care products market is similarly large, coming in at more than $66.8 billion dollars. Every day, there are new products, new companies, and new ideas hitting those two markets, and if you’re one of the many companies out there working to appeal to parents and children alike, it’s going to be tougher than you think. Fortunately, the right packaging can help.
It Starts With Sensory Appeal
Kids are far quicker to respond to emotional appeals, but they’re also easily distracted. Designing packaging that helps reach them and engage their senses means you’re building a connection they are more likely to remember again and again, particularly when it comes to toy products. Package structures have to offer a level of interactivity that is deeply meaningful.
While this applies more to the care market than the toy one, if your packaging offers the right solution for parents, you’re going to get far more people to buy your product. For example, if you have the perfect bath time product that helps parents get baby bathed easier and more quickly, play that up with your packaging.
In no other market is color as important than it is in the market for children’s products. You’re going to have to make this look kid-friendly, and the easiest way to do that is with bright, primary colors designed for kids’ eyes.
We can help you customize your packaging to meet the needs of kids and parents alike. Contact us today to learn more.