Planning Your Product Packaging

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Planning Your Product Packaging

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The design is important, perhaps more so than every before.  Our stores are no longer filled with only the essential food items.  They are very large buildings, packed with nearly everything that our hearts could desire.  That means that your product has to stand out against all of the sights, sounds, and smells and, in most cases, you only have one sense to work with.

That said, a great package really can capture the eye, even in those busy store settings, and that means that the customer will take a second look at what you have to offer.  There are a few things that you should consider as you work with packaging designers on your food bags and pouch packaging.

The Packaging Matters on Many Levels It is not just that initial impression in the grocery store that you have to think about.  Just as the clothing can define the man, the snacks on her desk can say a lot about the woman.  The foods and drinks that we carry about with us are often seen by others as a form of definition of who were are.  And, with the health-conscious-, organic-, eco-friendly-, and dieting- movements so deeply impacting our culture, people certainly do put a lot more thought into the image their foods are sending to their peers.

Don’t Fear The Simple Approach One of the greatest things about all of these movements, is that are all focused on getting back to the simpler, more natural things in life, in order to improve of well-being.  As such, there has also been a strong draw to simplistic design that has an organic feel to it.  No longer is it the bright and vibrant package capturing the attention of the consumer.  Instead, it is the packaging that is creative in its simplicity.  Flexible packaging options make it possible to create fully functional containers that make the most of earth tones and minimalist design.

Step Outside the Box People love creative packaging that pushes the limits and steps away from what is standard.  The certainly explains the success of baby food pouches, for instance.