Packaging smaller brand items is an extension of the product you’re giving customers, and therefore an opportunity to connect. It’s a lovely experience to open a gorgeously and creatively packaged box, whether it’s a gift from a friend, a handmade piece from an artist on Etsy, or a product you’re shipping in bulk. Indeed, it’s helpful to think on a personal level: if you’re selling your product in a store, what will catch one individual’s eye? If you’re shipping to doorsteps, what would one individual find very satisfying to unwrap? Thinking on a personal level and the shifting that thinking to the collective will help reach each customer.
Here are a few packaging tips:
1- An Artistic Design. No matter what you’re selling, it can be made into art. Think not only about the function of your product, but find a beautiful angle to create a design that’s aesthetically pleasing. Is your product environmentally friendly? Perhaps make a design that links it to the earth in some way. Is your product colorful? Find the angle into what you’re selling that makes it shine and bring that shine to the surface in your design.
2- Think about Place. Where is your product going? Envision its destination so you can make the packaging not only functional but with a design optimally in view for customers. If in a store, will it sit on a shelf, or hang? Will it be high up, or low? What other objects might surround it, and can those help contrast your package?
3- Communication. Every part of your package communicates something about the product and about your business. You want to strike the right balance between art, function, and clarity. The package should contain the product safely whilst also being aesthetically pleasing. Finally, what do you want to communicate about your product from its packaging? You can be very transparent about what’s inside, or you could find an angle that focuses on one aspect of the product.