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We all sat by to watch the travesty that befell former Subway spokesperson, Jared Fogle.  This is a partnership that will go down in infamy due […]

It is important to know your consumer.  You really have to understand who that person is, where they like to spend their time, and how they […]

A recent competition looked at how well packaging designers approached the look and function of store-brand food product alternatives.  Once upon a time, the store brand […]

In a recent article, there was a large discussion about the views of consumers, and how packaging can be misleading.  The consumers, when faced with a […]