When a customer looks at your food product packaging, you obviously want them to learn something about the contents of the package, but you also want them to take note of your brand.
Branding is a very important part of the marketing process, and that often begins with a great logo. If you want to create a logo that is sure to stand out on your food pouches, and on the grocery store shelves, then you might want to consider the following tips.
The K.I.S.S. Method definitely applies in this scenario. The more extravagant your logo is, the more difficult- and expensive it will be to replicate on each item you manufacturer. Furthermore, it will likely have a less significant impact on the intended audience. Simple and interesting should be the goal, so that it captures the attention, but is easily remembered.
This brings us to the next tip. Your logo should be memorable. While simplicity is important, there should be something about your logo that ensures that it captures and holds the eye long enough to be processed. That often means breaking it up or creating some sort of visual hold that forces the brain to ‘complete the image’.
Don’t be afraid to take a bit of a risk. Your product might be a computer, but that doesn’t mean that your name and your logo cannot pertain to food, for instance. You don’t have to be very literal and, in fact, stepping out of the box can produce some really fantastic designs for your flexible packaging. Being different is a great thing in today’s market.
While we would never question your ability to create an awesome logo, you can’t know for sure how effective it will be until you have tested it. As a general rule, it is very good idea to do a prototype run of your food bags, so you can try out your different logo designs on a test group from your niche market.