Small Budget Doesn’t Have to Mean Small Design

Three Things Your Customers Want to See on the Packages
October 5, 2016
Solving Problems with Packaging Innovation
October 11, 2016
Show all

Small Budget Doesn’t Have to Mean Small Design

The text Budget 2016 appearing behind torn brown paper.

Food product packaging is a very important part of the growing of a business. The packaging sets the tone with the consumer.  The right package can land your product more prominently on the grocery store shelves, and in the carts of the consumers.  People base much of their buying decision on visual appeal.  So, even if you are working with a small budget, you want to be sure that you are getting the most for your money.

Form First Before you even consider the design, consider the function.  The look is important, but consumers really appreciate products that are accommodating to their lifestyles.  Food bags, for instance, take up less space, keep food fresher, and easier to transport for families on the go, than cardboard boxes.  The good news is that flexible packaging is more readily accessible, so you should be able to find packaging designers who can make them work within your budget.

Think Monochromatic The great news for start-ups, these days, is that consumers are falling for simplicity.  That means that you can keep your product packaging design quite straightforward without driving away consumers.  Fewer colors means less printing expense and that means a lot of savings on your packaging printing.  Some of our food pouches in recent years have been almost entirely black and white (featuring beautiful graphics), with pops of vibrant color that catch the eye.

Make it Grocery Store Friendly Stores are trying to pack a lot of product into their limited space, which means that they appreciate display options.  Hangers on your plastic pouches might just mean that are featured, in a sense, because the grocery stores can take advantage of hooks, instead of relying entirely on shelving.

Work Closely With Designers Don’t turn away from professional design help.  You might believe it is more expensive, but, as a general rule, the investment in professional design assistance will mean a more attractive product and more sales.  Furthermore, these talented people are used to working within budget constraints, so they can help you get the most out of your investment.